How To Really Help Independent Artists
People ask all the time how they can support my music and other artists like me. I always say ‘just enjoy it!’… but you know there is something you can do to help us who are kind of dismissed to the middle for whatever reasons… not on a major label, older than the mainstream public, not that well known etc.
Anytime you add a song to a playlist, it gets played more frequently. The more songs you add to playlists that play during parties or just on weekend listens, it gets streams where normally it wouldn’t. You can get creative with it, adding songs that sound like they’re from other eras and just slipping them in, or if you have totally random playlists where they fit in, that’s good too.
Back in the 80’s and 90’s they had a term called ‘turntable hit’. That was when a song was a legitimate hit at radio, but the artist didn’t become a star. You could classify ‘Baby It’s Tonight’ as a turntable hit. It was actually #4 on pop radio (R&R Magazine), but because Billboard Magazine tallied that number with actual sales, the song only made it to #16 on the Billboard Hot 100.
Many songs on Spotify get millions of streams and no one knows the artist because the songs were cleverly placed by a curator into a hot and trending playlist, alongside more popular artists, therefore riding the wake of songs that people actually tuned in for.
So, adding any of my songs, especially new ones like ‘Subliminal Seduction’, ‘New You-niverse’ or really anything from the albums ‘Coup De Main’ or ‘Coolerator’ really seriously helps with awareness and streams. Putting them closer to the top helps even more.
My version of ‘I Only Have Eyes For You’ from Coolerator has, on it’s own gained momentum on Soundcloud with 375k streams. Pretty successful when you consider most listeners on Soundcloud are into EDM and youthful pop. It’s flattering to read all the mails I’ve gotten on this rendition of a song I loved… so this is another example that, if you add it to your playlists, it helps the song snowball into a more organic success.
THIS can really help… but whatever you do, enjoy it!
Cheers,
Jude



















